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Area Development - Site Selection, Facility Planning and Workforce Development

The War for Talent — A Battle for Employee Attraction and Retention

Employers need to anticipate the competition for employees, increase wages, recruit nationally, and utilize local site selection strategies to attract the desired talent.

Workforce Q4 2018
The War For Talent
The War For Talent
If you want to win big in the war for talent, you have to be able to attract and retain the best talent. Well-resourced tech companies are now seeking talent like never before — seeking to attract the top tech prospects and engineers and recruiting heavily out of Stanford, Berkeley, Carnegie Mellon, and MIT. The truly “smart kids” have noticed this trend with more Harvard Business School grads going into technology than into banking for the first time since the dot-com era.

Every employer today knows that the war for talent is very real.
The millennial generation has changed all perspectives about workforce. Millennials make their preferences clear: 88 percent say they want to live in an urban environment within a close distance to their jobs. And the C-Suite should be concerned — according a LinkedIn talent blog, 85 percent of the global workforce is actively or passively looking for a new employer!

When C-suite executives are asked what keeps them up at night, all of them answer, “Hiring the next generation of leaders.” So, for employers, the future of their organizations depends a lot upon the location of the real estate that is selected because, for the foreseeable future, they know they will be competing for quality employees.

What is the impact on this battle for talent?
Several years ago, Mark Lautman of Lautman Economic Architecture predicted that the impending chronic shortage of qualified workers is causing employers to rethink their business models, calling zero-sum labor the “C-suite’s next wicked problem.” In a zero-sum game, employers who need to add qualified employees to survive or grow would have to steal them from their competition. Lautman says a zero-sum game changes everything because it shifts the power in the hiring relationship from employer to employee.

To compound the situation, in five years, 75 million baby-boomers will be over 55. As they bail out of the workforce, there just aren’t going to be enough qualified entrants from the baby-bust generation to replace them.

Why should physics be taught in middle school?
Further, Lautman references the concept of teaching physics early.

After living in France, Germany, and South Korea early in his career, Ukrainian-born physicist Anatoliy Glushchenko, Ph.D. noticed that cities and countries either overproduce or underproduce technical talent. His proposition was simple: A universal, age-appropriate physics curriculum that begins in fifth or sixth grade is the primary factor that separates places that overproduce technical talent from those that underproduce technical talent.

The underproducers wait until later in high school and sometimes make physics an elective. It turns out, if you start teaching physics in middle school, it completely rewires the student’s brain for complex, analytical thinking and drives a student’s success metrics higher across all subjects.

Physics is the fundamental science discipline that describes how the world works. Whether a student goes on to become an engineer or a musician, the end game is the same. Studying physics at an early age develops critical thinkers who can internalize and process complex ideas as they advance in life. Most young brains are uniquely curious and eager to learn up until around fifth grade. Waiting to offer physics until the 12th grade chokes off interest in STEM fields and drives the sky-high attrition rate of freshman STEM majors.

Why is a community’s focus on developing STEM talent becoming so important? Because competing for quality STEM talent is becoming more and more challenging throughout the U.S.

Transferrable talent represents one creative way to compete.
Employers are now competing and creating new ways to bolster employee attraction and retention, such as hiring “transferrable talent,” where employees are hired for a position that doesn’t even exist. Companies will hire first and figure out jobs for recruits later. In competing for college recruits, companies like Facebook and Google are making offers without having a particular job waiting — or even a starting salary in mind.

In competing for college recruits, companies will hire first and figure out jobs for recruits later. Recruiters say that so-called “transferrable or program hiring” helps companies secure promising talent ahead of their competitors. By identifying a person’s transferrable talent, such as problem-solving or analytical ability, the employer can then find a job that puts those talents to the test. As businesses seek workers who can adapt to ever-changing technology shifts, companies are recruiting for innate abilities, such as high motivation, rather than skills applicable to a particular job, and they’re focusing on a candidate’s raw talent, not the job duties.

Intuit brings on about 200 new graduates annually in its hiring program, which commenced several years ago. This is designed to align the hire’s interests and talents with an available position. Teams that help with college campus recruiting know that they often get the first shot at new hires.

What are the potential threats to retention?
Everyone knows that in the U.S. we are facing a chronic shortage of qualified workers, and this fact is going to cause most employers to rethink their business models and their locations. As a result, location will become a critical factor. Retention will become defined by compensation, culture, and creating a positive work environment that is reflected in a company’s sense of “place” or its location.

Employees will have more of a choice about where they work, and the location of the company’s real estate will vastly affect that choice. In order to remain competitive, companies will have to find ways to redesign their space to reduce occupancy costs because the requirement to select higher-profile locations where employees want to work is typically where rental rates are significantly increasing.

Additionally, economists all agree that wages are expected to increase in most markets in the coming months, especially for STEM talent. Employees have had little negotiating power with wages for a long time, but that is about to change.

The millennial generation has changed all perspectives about workforce. Also, phrases such as “middle skills,” “skills gap” or “career pathways” all address the demand for skilled workers to fill jobs that don’t require four-year degrees. It’s widely accepted that the skills gap cannot be closed by government programs alone. Stakeholder collaboration between state and local government entities, academia, unions, and other organizations is the best way to tackle the skilled worker shortage.

Where is the future labor force headed?
In the early stages of analysis and data-gathering, the location decision becomes more about site elimination. Eliminating sites will be based on numerous operational and business factors for any given project, such as labor availability (quantity and quality of the workforce), labor sustainability, presence of organized labor, logistics/transportation, utility infrastructure, energy costs, taxes, permitting, regulatory climate, quality of life, and the often-overlooked incentive opportunities. However, labor is often the No. 1 factor companies consider during the site selection process. Therefore, areas with a strong projected population growth rate over the next five years will become increasingly important.

As a result, employers are going to need to be prepared to anticipate the competition for employees, increase wages, recruit nationally, and utilize local site selection strategies to attract the desired talent. In addition, it will be critical to create a desirable workplace environment and corporate culture for long-term sustainability in what has become a highly competitive labor market.

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